Annual Report FY24-FY25

A LETTER FROM THE PRESIDENT + CEO

Dear Partners, Friends, and Community Stakeholders, As I reflect on the past year—and the decades leading up to this moment—I am filled with deep gratitude and pride. Since joining Visit Portland in 2002 and stepping into the role of CEO in 2013, I’ve had the honor of witnessing incredible growth and transformation, both within our organization and across the Greater Portland region. Visit Portland has always been driven by dedication, collaboration, and a fierce belief in the value of tourism. For years, we operated through grit and perseverance, raising our own funds and building the foundation of what would become a vital resource for the community. That work brought us here—ready and prepared for the future. The establishment of the Tourism Development District was a defining moment for

our organization. After years of persistence, thoughtful planning, and strong partnerships, we secured new funding that has allowed us to expand our marketing efforts and elevate our mission as a true Destination Marketing Organization. The results have been nothing short of transformational. Today, we are proud to have a passionate, talented team that is deeply committed to sharing Portland’s story with the world. Together, we are creating new opportunities—not just for visitors, but for the people who live and work here every day. This report captures the impact of our efforts—from driving economic growth and supporting local businesses, to reinforcing Portland as a place where creativity, community, and hospitality thrive. It is a privilege to do this work alongside so many dedicated partners. We are excited for what’s ahead and remain focused on ensuring that our city continues to flourish through thoughtful, strategic tourism that benefits us all. With appreciation, Lynn Tillotson President + CEO Visit Portland

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