Annual Report FY24-FY25

A LETTER FROM THE CHAIR OF THE BOARD OF DIRECTORS

Dear Partners, Stakeholders, and Community Members, On behalf of the Board of Directors, I am pleased to present Visit Portland’s Annual Report. As you turn these pages, you’ll see the remarkable progress we’ve made together in strengthening Portland’s position as a vibrant and welcoming destination. Since our founding in 1982, Visit Portland has remained a proud partner-funded organization—built on collaboration, driven by passion, and rooted in service to our community. In recent years, our collective efforts reached an exciting milestone with the establishment of a Tourism Development District. After more than four years of advocacy and careful planning, this initiative has brought in essential funding that is already transforming the way we market Portland to the world.

This additional support has allowed us to amplify our reach, expand our campaigns, and strategically invest in our future. With the guidance of a professional strategic planning firm and the creativity of a tourism-focused marketing agency, we have aligned more deeply with our mission and vision as a Destination Marketing Organization. Just as importantly, we have full confidence in the incredible staff at Visit Portland, whose talent, passion, and commitment continue to drive the organization forward every day. This report highlights the key projects and outcomes achieved over the past year, and it also shares a few of the strategic initiatives ahead as we look toward FY26. Most importantly, it reinforces the idea that tourism is not just about visitors—it’s about sharing the story of our community. We are deeply grateful to our partners, city leaders, stakeholders, and residents who believe in Portland’s promise and help us share it with the world. We look forward to continuing this work together..

Warm regards, Matthew Nolan GM, Press Hotel Chair, Board of Directors of Visit Portland

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