Annual Report FY24-FY25

TARGETING AUDIENCES WITH ALIGNED INTERESTS THE PURPOSE CAMPAIGN PERFORMANCE

Campaign

Boston – Direct Market Tampa – Direct Flight

OUR STRATEGY Tampa with interests aligned to Greater Portland’s offerings, using Zartico data to focus on events and spring experiences—tapping low hanging fruit to drive visits and engagement. We launched targeted Meta campaigns: Boston focused on cultural events; Tampa highlighted spring and popular Portland spots. Engaging formats and timely content drove strong CTRs and traffic to www.VisitPortland.com. The purpose of these campaigns targeted travelers from Boston and

Impressions

51,995

430,048

Post Engagements 1,151 Page Engagement 1,360

485 485 400

Link Clicks

1,195

CTR (all)

4.00%

0.09%

FOCUSED EFFORTS ON THREE PRIMARY AUDIENCES: Direct flight markets: Tampa, Washington D.C., Fort Worth Regional drive markets: Boston, New York City Group travel audiences: weddings and meetings RESULT HIGHLIGHTS FOR TAMPA - THE HIGHEST PERFORMING REGION • Just under 1 Million Impressions (984,000 total) • More than 10,700 total clicks to the destination website • Over 6,500 post engagements

Data Source: Meta

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