Annual Report FY24-FY25

CONTENT CREATION + STORYTELLING

THE PURPOSE Amplify our partner businesses within the community by telling their stories and showcasing what makes them unique, ultimately helping them reach more people and grow their customer base. OUR STRATEGY To elevate our partners’ visibility, we craft engaging, visually rich content across blogs, social media, and print. By showcasing their offerings through compelling storytelling and targeted distribution, we connect them with a broader, highly engaged audience.

HOW DO WE TELL OUR STORIES? PARTNER STORYTELLING We share our partners’ stories through blogs, social media, and print marketing— amplifying their messages to broaden reach and drive more business. WINTER WEDNESDAY SUCCESS During Winter Wednesday, The Visit Portland team launched a content push—visiting partners, capturing photos and videos, and sharing assets to boost their We’re launching an ongoing content initiative to provide partners with high-quality, evergreen photo and video assets that tell their stories and boost long-term visibility across platforms. STRATEGIC BLOG CONTENT In addition to visual content, we continuously write blog articles designed to promote and showcase partners. These posts are strategically targeted and help partners tap into our larger audience, giving them added exposure and expanding their reach beyond their existing following. exposure and support their marketing. YEAR-ROUND EVERGREEN CONTENT

44