Annual Report FY24-FY25

WEB + SEO PERFORMANCE

SEO STRATEGY Our local Search Engine Optimization growth strategy centers on a two-pronged approach: optimizing both new and existing website pages to improve overall search visibility; and strategically targeting specialty markets like meetings, weddings, travel trade, and international audiences. This involves aligning keywords and creating specialized content designed to capture the unique intent of visitors within these segments. By focusing on comprehensive website health and targeted content, we aim to drive qualified traffic and increase conversions from both our general audience and these key niche markets.

WHO IS VISITING VISITPORTLAND.COM?

2,459,760 Total Views

7.5% from 2023

745,820 New Users

116,890 Returning Users

1.2% from 2023

10.31% from 2023

Top 10 Cities Highest Active Users + Engagement

City

Users

Engagement

Boston 98.5K 70% NYC 83K 69% Chicago 15K 67% Atlanta 13K 60% Dallas 8K 68% Philly 6.5K 66% Miami 4.8K 68% DC 4.7K 65% LA 4K 65% Seattle 3.7K 54%

94% of users are from the United States.

THE REMAINING 6% » 3% of users are from Canada » 3% of users are from International locations other than Canada

Supported by MTMPP Regional Grant.

Data Source: GA4

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