Annual Report FY24-FY25

HOW ARE WE EXPANDING OUR REACH? We launched several marketing campaigns to drive more traffic to our website. According to our Google Analytics data, the top five sources of website traffic stem from these campaigns, demonstrating the effectiveness of our efforts.

WHICH PAGES SHOW THE MOST USER INTEREST?

TOP PERFORMING PAGES

1. Things to Do 2. Events Calendar 3. Cruises + Guided Tours 4. Museums + Historic Sights 5. Destination Guide 6. Shopping 7. Where to Stay 8. Outdoor Adventure/Indoor Activities 9. Kid-Friendly Fun 10. Restaurants

TOP PERFORMING BLOGS 1. Top 10 Must Dos for First Time Visitors 2. Best Day Trips Under 30 Minutes From Portland 3. Portland Parking Guide 4. Things to Do on a Rainy Day 5. Must See Historical Landmarks 6. Away for the Holidays 7. 10 Romantic Date Night Ideas 8. 25 Free Things to Do in Portland, Maine 9. Winter Retreats in Greater Portland 10. Top 10 Things to Check Off Maine Bucketlist

WHAT ACTIONS ARE TAKEN?

Actions Performed on the Visit Portland Website

Action

Amount

YoY Change + 44.4% + 2.7% + 48.1% + 23.3%

Pop-Up Newsletter Sign-Ups Request Destination Guide

1.6K New Users

10.9K Clicks

Event Planner’s Guide Requests 80 Requests

Submit RFP

95 Organic Leads

Data Source: GA4

48