Annual Report FY24-FY25

EMAIL MARKETING

THE PURPOSE Build relationships, drive engagement, through targeted, cost-effective email marketing that delivers measurable results. OUR STRATEGY Send tailored email campaigns to four key audiences—business partners, leisure visitors, event planners, and volunteers—using personalized, data-driven content to inform, inspire, and activate each group based on their unique interests and roles.

WHO WE ARE REACHING?

Data Source: Campaign Monitor

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