Annual Report FY24-FY25

BOSTON RADIO MEDIA EXPOSURE

THE PURPOSE Increase awareness and drive visitation from the Boston market by leveraging high-reach media partnerships and authentic storytelling through trusted local voices. OUR STRATEGY Partner with Mix 104.1 and DJ Gregg Daniels to amplify Greater Portland’s appeal through a targeted radio and digital campaign, experiential press trip, and an engaging on-air giveaway series —supported by local business contributions to build buzz and convert interest into visits.

EXPOSURE THROUGH MIX 104.1

PORTLAND GETAWAY PACKAGES shared his experience across his radio network and digital platforms, providing additional exposure ahead of our giveaway initiative in the Boston market starting in March. Mix 104.1, a leading Boston radio station in the nation’s 10th largest media market, partnered with Visit Portland to host 15 on-air getaway giveaways. Live DJ trivia and caller interactions sparked listener excitement, and local businesses added value by contributing unique experiences to each prize package. As part of an ongoing media collaboration with Boston Radio DJ and host Gregg Daniels of Mix 104.1 visited with his family to experience Portland in early February. Following his visit, he

BOSTON DJ PRESS TRIP

Thanks to the support of our local partners, Boston radio DJ, Gregg Daniels, was able to explore and rediscover Greater Portland with his wife and two kids. Back on air, he shared highlights from the trip, reflecting on how it had been 25 years since his last visit—and how he couldn’t believe he’d waited so long. He can’t wait to come back again.

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