Annual Report FY24-FY25

ADVANCING SPORTS TOURISM

THE PURPOSE OUR STRATEGY To position Greater Portland as a premier sports tourism destination to drive visitation and extend overnight stays. To collaborate with minor league teams—including Hearts of Pine, Maine Celtics, Sea Dogs, and Maine Mariners—and develop targeted marketing campaigns that attract dedicated sports fans. By promoting the excitement of the games and the broader visitor experience, we amplify Portland’s appeal and reinforce its national reputation as a top destination for minor league sports tourism.

PORTLAND SPORTS RANKED IN POPULARITY

2007 23

RD

2013 13

TH

2005 45 TH

2009 78 TH

2011 5

2015 15

TH

TH

2022 71 ST

2019 118 TH

2017 142 ND

2024 1

ST

Data Source: Sports Business Journal

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