Annual Report FY24-FY25

NESN TV COMMERCIAL WHAT DID THE PROJECT ENTAIL? Visit Portland partnered with Knack Factory to produce a TV commercial that aired during each episode of the NESN docuseries on Hearts of Pine.. HOW DID IT MAKE AN IMPACT? The commercial highlighted local minor league teams, driving tourism, supporting local venues, and fostering community pride. YOUTUBE EPISODES OF UP THE HEARTS (Visit Portland Commercials are at the end of the episodes on YouTube) Current Status: 4.87K Subscribers Episode 1: Posted Feb 28, 2025 / 13,900 views to date Episode 2: Posted Apr 7, 2025 / 9,800 views to date Episode 3: Posted May 3, 2025/ 41,00 views to date OVERALL VIEWERSHIP NESN Total Viewers: 42,415 viewers across 9 airings. NESN+ Total Viewers: 3,103 viewers across 3 airings. Combined Total: 45,518 viewers over 12 airings. TOP PERFORMING AIRINGS: 17,557 Viewers: Episode 3 / Aired Apr 26, 2025 at 9:30pm 6,351 Viewers: Episode 1 / Aired Apr 17, 2025 at 9:30pm 6,608 Viewers: Episode 2 / Aired April 26, 2025 at 10pm This data us based on 2 months of air time. 68