Annual Report FY24-FY25

WELLNESS + SLOW TRAVEL ITINERARY

DELIGHTFUL DESTINATIONS ON IHEART RADIO WHAT DID THE PROJECT ENTAIL? Visit Portland joined an episode of Delightful Destinations, a travel podcast by iHeartRadio’s Jeff St. Pierre. The April 29, 2025, episode featured CEO Lynn Tillotson discussing Portland’s arts, food, sports, diverse community, and coastal appeal to promote the city as an accessible, must-visit destination. HOW DID IT MAKE AN IMPACT? The episode delivered Portland’s message to a key regional audience through a trusted, travel-focused platform. The episode contributed to brand visibility in a targeted, story-driven format, helping to reinforce Portland’s appeal as a culturally rich and easy-to-reach destination.

WHAT DID THE PROJECT ENTAIL? The project produced a PDF guide with local media pros, showcasing Greater Portland and Casco Bay Islands as year round destinations. It promoted wellness, sustainability, and slow travel through features on eco-lodging, local food, and outdoor experiences. HOW DID IT MAKE AN IMPACT? The guide encouraged responsible tourism, supported small businesses, and drew mindful travelers in the shoulder season. It strengthened the region’s identity as a sustainable, relaxing getaway and promoted longer, more meaningful visits aligned with eco-conscious travel values.

Supported by MTMPP Regional Grant.

Photo Credit: Capshore Photography

Photo Credit: Lauren Witt

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