Annual Report FY24-FY25

TRADESHOWS & INDUSTRY EVENTS

Milwaukee, WI | August 27–29, 2024 Overview: This event brings together

Salt Lake City, UT | February 5–7, 2025 Overview: This event brings together sales and services professionals in the meetings industry to explore leadership, data-driven strategies, and risk management. It’s an important opportunity to share insights, strengthen skills, and improve how destinations support and deliver events. Total Attendees: ≈ 250 Event Value: Focused learning and peer engagement around sales/services alignment, planner engagement strategies, and industry trends tailored specifically for destination professionals.

professionals from meetings, conferences, and events to spark valuable connections, explore new trends, and grow their business. Through curated meetings and expert sessions, it supports innovation, learning, and meaningful collaboration in a dynamic, sustainable setting. Total Attendees: 3,000 Meeting Planners: ≈ 1,200 One-on-One Appointments: 30+ RFPs Generated: 2 active Networking Highlights: In-person engagement with planners across corporate, association, SMERF, sports, and tour markets Planner Matching Process: • Online portal opens 2 weeks prior • Mutual selection system for 9-minute meetings

Supported by MTMPP Regional Grant.

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