Annual Report FY24-FY25

OUR MISSION Visit Portland enriches Greater Portland’s economy through tourism marketing and promotion, elevating community businesses, and a commitment to an inclusive, prosperous, and sustainable future for all. OUR VISION Greater Portland is Maine’s vibrant core – where beauty, grit, and a welcoming community invite everyone to visit, from everywhere, all year, over and over. OUR REPUTATION As the organization devoted to growing the Greater Portland Region’s visitor economy, Visit Portland will be known as: • Essential to the industry and to the economic vibrance of the Greater Portland Region • Proactive in anticipating needs, responding to challenges, and embracing opportunities • Effective in promoting Portland as a desired year-round destination and increasing the region’s potential through meaningful community collaboration

Photo Credit: Matt Mcnulty