Annual Report FY24-FY25

HOW WE GENERATE AWARENESS FOR INTERNATIONAL VISITORS Visit Portland proudly partners with Discover New England—a regional destination marketing organization established in 1992 by the six New England state tourism offices. Together, we collaborate with travel trade professionals, including travel agents, tour operators, and receptive operators, to position Greater Portland as a must visit stop on New England itineraries. With increasing international airlift into gateway cities like Boston and New York, the New England region is well positioned for continued growth in overseas visitation. Our efforts remain focused on New England’s top 10 international markets (excluding Canada and Mexico), ranked by visitor volume: the United Kingdom, Germany, France, India, Brazil, Japan, Spain, China, South Korea, and Italy.

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