Annual Report FY24-FY25

FOCUSED + AMPLIFIED WINTER MARKETING Visit Portland is strategically expanding its marketing efforts to spotlight the unique appeal of the region during the colder months, transforming winter into a compelling reason to visit. Our campaigns will highlight the cozy charm of the city, from fireside dining experiences and vibrant indoor attractions like museums and galleries, to the refreshing allure of a snow-covered coastal landscape. We’ll emphasize activities such as ice skating, shopping, and the ease of exploring the city’s renowned culinary and craft beverage scene without the peak-season crowds. By showcasing Portland as a welcoming, engaging, and accessible destination year-round, we aim to drive consistent visitation, support local businesses, and ensure stable employment for our tourism workforce throughout all seasons.

CONTINUED DEVELOPMENT OF INCLUSIVE MARKETING Visit Portland is truly dedicated to celebrating our diverse community and ensuring everyone feels welcome. We extend an open invitation to people of all backgrounds, races, genders, and abilities to visit and experience the unique charm of our destination. Our upcoming marketing campaigns are specifically designed to highlight Portland’s varied people and experiences. We’ll be using real stories and authentic photos to deeply reflect our genuinely welcoming spirit. These campaigns will actively celebrate the unique voices and rich lived experiences that collectively make Greater Portland so special. Our goal is to make sure that all travelers feel genuinely welcomed here and can fully immerse themselves in and enjoy the richness of our local culture, dynamic creativity, and vibrant community spirit.

Photo Credits: Shared Perspectives Photography

Photo Credit: Harleigh Gastman

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